● Resources
Free playbooks & checklists from inside our studio.
The same documents we use internally when we set up a newsletter — distilled into readable PDFs for builders working solo.
Checklist
Newsletter Launch Checklist
A 27-step checklist of everything we wire up so your newsletter ships looking polished, not patched.
Playbook
The Monetization Map
How free, premium, founding, and sponsored tiers actually interact — without cannibalizing each other.
Playbook
The First 1,000 Readers
A plain-English plan for getting your first thousand subscribers without buying ads.