What's inside
This playbook walks through the exact moves we make internally when setting up newsletters in this category. It's the same document our team works from on real projects, edited for outside readers.
You'll learn
- Which decisions to make in the first 24 hours
- How to wire up paid tiers without cannibalizing your free list
- The three metrics worth watching in the first 30 days
- What to ignore (most "growth tactics" don't matter at this stage)
Why we share this
Most newsletter advice online is either too generic or aggressively self-promotional. We publish these documents in their original form so independent builders have something to work from when our paid setup isn't the right fit.